According to The American Trucking Association, The average delivery truck makes 16 million visual impressions in a single year. As a small business owner, you cannot ignore the value of your vehicle/s for advertising purposes. Let your vehicle serve a dual purpose. Promoting your business while you drive is the most cost effective advertising. By advertising on your car, you can generate over 600 visual impressions for every mile driven. (American Trucking Association).

Based on Cost per thousand (CPM) it is clear that fleet advertising delivers the most cost effective solutions to bring your message to the maket place.

Newspaper Ad 1/2 page B/W.......$19.20
TV Spot (30 Sec Prime Time)......$16.25
Magazine (1/4 Page)...................$8.00
Radio (30 Sec Prime Time).........$4.95
Billboard City/National.................$3.00
Fleet Graphics.............................$ .90

(Souce: Avery Fleet Graphics Solution)

Some additional facts about the benefits of Vehicle graphics;

91% notice words & images on fleet vehicles
29% would base a buying decision on fleet impressions
97% remember ads placed on fleet vs. 19% for billboards
98% feel fleet ads create a positive image of adertiser

(Source : Media Life Magazine * Delivery brand by the truck loads.)

Also,
93% of all drivers notice at least one side of any truck within their vision
74% of all motoriss are positively influenced by companies and products advertised on trucks
Mobile billboards create 200% increase in awareness of your products or services.

(Source: Interstate Advertising Corp)

Your vehicle can project a powerful branding statement and provide a source for free advertising for your business while on the roads. Take advantage of the space you already own and advertise your business, whether you are sitting in traffic, parked in a driveway or in front of your business. Whether looking for small or large decals, truck or car lettering, a partial or a full wrap, Minuteman Press can assist you with getting the most graphic pop for your advertising dollars. We have ideas to fit any budget.